This saves a lot of time and overhead compared to separate billing for each account. 3 – Consolidated BillingĪs mentioned before, a manager account allows you to consolidate billing across Google Ads accounts. You can even use different labels to quickly filter between different accounts, which comes in handy for agencies that have different sizes of clients. Keeping things organized is an essential trait as a Google Ads manager.Īn MCC account gives you a comprehensive dashboard that lets you immediately find all your clients. This makes switching between accounts a lot faster. With a Google Ads manager account, you can easily access your clients’ accounts from a single portal. 10 Benefits of a Google Ads Manager AccountĪ Google Ads manager account lets you take advantage of the following benefits.
The added benefit here is that an MCC account also gives you the option to consolidate billing across multiple Google Ads accounts. Sometimes because of different business lines, but sometimes also for the different locations, they’re active in.Ī manager account gives the flexibility to the marketing team of having access across accounts. Big Organizationsīig, global organizations often have multiple Google Ads accounts. Not only does this make your life easier, but it’ll make going through all your clients much more efficient.Īgencies will benefit from this too since MCC accounts can set permissions for employees to help manage different clients and levels of work.
If you’re a freelancer or agency, having an MCC account is going to help you manage all your clients from one place. If you’re selling beauty and cosmetics products, you might have a site that sells to consumers, and a different site or brand that targets wholesale buyers. This can be if you’re running multiple businesses at once. You should only consider creating an MCC account when you’re handling more than one Google Ads Account at a time. So you don’t need to set up an MCC at this stage. If you’re just starting out on Google Ads, you’ll probably only use a single account. So, when should you get an MCC account? Small Businesses With an account management tool like MCC, an advertiser can have a seamless experience in maintaining many accounts. Traditionally, advertisers used to have to manage different accounts for different campaigns. This means that it is a separate account that can be used to access linked clients. With an MCC, you no longer have to log in and out to different email accounts just to manage all your campaigns.Īn MCC account is considered an umbrella account. To put it simply, it is a type of account that lets you handle multiple Google Ads accounts. My Client Center (MCC) was the previous name of what is now called the Google Ads manager account.
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How To Unlink an MCC Account From Your Google Ads Account.How To Unlink a Google Ads Account From an MCC Account.
How To Link a Google Ads Account To an MCC Account.How Linking Works in Google Ads Manager.10 Benefits of a Google Ads Manager Account.
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